Build Your Cardiovascular Brand 

With Content Marketing


Research shows that brand and marketing messages delivered in traditional ways do not always register with the public. But research also shows that when brand and marketing messages are linked to information on personal health (content marketing), the public pays attention.  

Hundreds of hospitals have utilized Joe Piscatella to make their cardiovascular marketing messages more relevant and to separate them from the competition. 

No one delivers content marketing like Joe. Audiences know him from his best-selling books, PBS television specials, and numerous media appearances. They are interested in his topic - healthy living - and they trust his advice. There is only one Joe. And when he speaks for your hospital, you gain an important competitive advantage.

Three Programs

Joe offers three distinctive programs for hospitals:

Single Event
"A Day with Joe Piscatella"
"6 Weeks to a Healthier You" Community Wellness Program

What makes Joe's programs so unique?   His personal experience of coronary bypass surgery at age 32.  The prognosis was that he would not live to age 40.  But Joe didn't accept that prognosis and instead developed a healthier lifestyle.  Today he is 41 years post-bypass.  The practical perspective of what he did and how he did it are central to Joe's presentations and to the information and brand messaging "sticking" with audiences.  

Meet Joe

Meet Joe

Joe Piscatella is the author of 15 best-selling books, host of three PBS television specials, a "guest expert" on WebMD, and has served as the only non-medical member of the NIH Expert Panel on Cardiac Rehabilitation.  He partners with hospitals to facilitate a community wellness program - 6 Weeks to a Healthier You.  In one program, 650 people lost 4,200 pounds.  A popular speaker to corporations, association, medical and dental groups, over 2 million people have attended his programs.

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Small Crowd 1

"Joe Piscatella is one of the best speakers on lifestyle and heart-health in the world.  He captivated our audience with his eloquence, fascinating data and wonderful stories." 

-- Barry A. Franklin, Ph.D., Director of Cardiac Rehabilitation and Exercise Laboratories, William Beaumont Hospital 

Small Crowd 2

"Joe Piscatella is not a physician or a Ph.D., but he knows more about healthy living and the health impact of our lifestyle choices than anyone I know.  He is the most reasonable and practical of all the preventive gurus."

-- William C. Roberts, MD, Director, Baylor Heart & Vascular Institute, Dallas, TX; Editor-in-Chief, The American Journal of Cardiology

As a Cardiopulmonary Rehabilitation Program Director for 26 years at CHI Memorial Hospital in Chattanooga, it has been my pleasure to be associated with Joe Piscatella for at least 20 of those years.  There are few people in my life who inspire me to be a better clinician, educator and director in the field of work called Cardiopulmonary Rehabilitation.  Joe is one of those people.  He is my lifestyle role model.   He has not only learned to live a heart healthy lifestyle but openly shares his success stories to all that will listen.  I attend our state and national organizational meetings regularly and if Joe is speaking I will be sitting in the front row. Our state organization (TACVPR) has had the opportunity to have Joe speak for us on two different occasions. His attendee evaluations have always been the most outstanding.  

            I have listed below a few words that best describe Joe Piscatella:

Extremely professional

Does his homework

Is well prepared

Simplifies complex information to make it understandable

Is current with his information

Has written outstanding books that has changed the lives of many people

His message of moderation is inspiring because people can find a way to change, one step at a time


            I would highly recommend Joe as a speaker for any event that is looking for an outstanding message that helps people get their lives back.  


Allan Lewis, MS, CCRP

Director, Cardiopulmonary Rehabilitation and Prevention

CHI Memorial Hospital

Chattanooga, TN


Joe Piscatella

Bring Joe Piscatella to your hospital!
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