Build Your Cardiovascular Brand 

With Content Marketing


Research shows that brand and marketing messages delivered in traditional ways do not always register with the public. But research also shows that when brand and marketing messages are linked to information on personal health (content marketing), the public pays attention.  

Hundreds of hospitals have utilized Joe Piscatella to make their cardiovascular marketing messages more relevant and to separate them from the competition. 

No one delivers content marketing like Joe. Audiences know him from his best-selling books, PBS television specials, and numerous media appearances. They are interested in his topic - healthy living - and they trust his advice. There is only one Joe. And when he speaks for your hospital, you gain an important competitive advantage.

Three Programs

Joe offers three distinctive programs for hospitals:

What makes Joe's programs so unique?   His personal experience of coronary bypass surgery at age 32.  The prognosis was that he would not live to age 40.  But Joe didn't accept that prognosis and instead developed a healthier lifestyle.  Today he is 39 years post-bypass.  The practical perspective of what he did and how he did it are central to Joe's presentations and to the information and brand messaging "sticking" with audiences.  

Meet Joe

Meet Joe

Joe Piscatella is the author of 15 best-selling books, host of three PBS television specials, a "guest expert" on WebMD, and has served as the only non-medical member of the NIH Expert Panel on Cardiac Rehabilitation.  He partners with hospitals to facilitate a community wellness program - 6 Weeks to a Healthier You.  In one program, 650 people lost 4,200 pounds.  A popular speaker to corporations, association, medical and dental groups, over 2 million people have attended his programs.

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Small Crowd 1

"Joe Piscatella is one of the best speakers on lifestyle and heart-health in the world.  He captivated our audience with his eloquence, fascinating data and wonderful stories." 

-- Barry A. Franklin, Ph.D., Director of Cardiac Rehabilitation and Exercise Laboratories, William Beaumont Hospital 

Small Crowd 2

"Joe Piscatella is not a physician or a Ph.D., but he knows more about healthy living and the health impact of our lifestyle choices than anyone I know.  He is the most reasonable and practical of all the preventive gurus."

-- William C. Roberts, MD, Director, Baylor Heart & Vascular Institute, Dallas, TX; Editor-in-Chief, The American Journal of Cardiology

Joe Piscatella

Bring Joe Piscatella to your hospital!
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