Improve Your ROI Marketing
Competition in healthcare has never been more fierce, so hospitals need to market themselves effectively. But according to management experts, there are two problems:
- The marketing message often is not differentiated from the the competition. You put up a billboard; your competition puts up a billboard. You put out a quarterly newsletter; they put out a quarterly newsletter. You do a newspaper ad... well, you get the idea.
- The marketing message may not resonate with the public. Consumers are exposed to over 3,000 marketing messages a day but are equipped to deal with about 100. This results in a drop in attentiveness. Advertising clutter results in consumers tuning out hospital marketing messages that are not relevant to them (translation: "What's in it for me?")
What experts advocate as a solution is to present your marketing message in the context of good health information. Consumers are highly interested in diet, exercise and stress, particularly when presented by a national expert who has a story. That's why Joe Piscatella's programs on lifestyle habits and health are so popular with hospitals. He is able to weave the hospital's marketing message into topics that interest consumers.
And with Joe's programs there is no confusion over competitors advertising. Your message is delivered in a unique and meaningful way. Consumers know Joe from his books and television appearances, and they trust his advice. You gain a great competitive advantage when he speaks for you...as well as a wonderful presentation.
"Research shows that 73% of consumers are influenced in their choice of hospital by community education programs." Source: Health Care Strategic Management Magazine
A Day With Joe Piscatella
Joe Piscatella has a special program for hospitals to maximize their marketing message. In one day he gives
- A Community Presentation where he teaches audiences how to build a heart-healthy lifestyle
- CME and CEU Programs on Dietary Compliance and Stress Management.
- Media Interviews on local television, radio and newspapers. By highlighting the hospital's programs, facilities and staff, each interview is an opportunity to increase the hospital’s visibility and image in the community.
